The Impact of Page Speed on SEO Performance
Page speed plays a critical role in SEO performance, directly affecting both user experience and search engine rankings. Faster-loading websites reduce bounce rates, increase user engagement, and improve conversion rates—signals that search engines like Google consider when ranking pages. With Core Web Vitals becoming a key part of Google’s ranking algorithm, metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are now essential to monitor. Slow-loading pages not only frustrate users but can also lead to lower visibility in search results. In today’s mobile-first world, optimizing images, leveraging browser caching, and reducing server response times are vital steps to ensure your site stays competitive and SEO-friendly.